PARIS HILTON
For the launch of the beer Devassa Bem Loura, Agência Mood and IDTBWA came together to create an integrated campaign. The TV spot invited consumers to visit the website where Devassa’s new poster girl was hidden behind a lock. To get closer to the lock and see though it, users had to tweet the hashtag #bemmisteriosa.
As part of the digital campaign that launched Devassa’s new poster girl, Paris Hilton, we created an interactive intervention that allowed users to capture and download their favorite moments from her sexy dance, as seen in the TV spot - watch it here. Thanks to this particular digital banner I won a trip to Cannes Lion Festival 2010
Awards:
- Grand Prix by Prêmio MaxiMídia/Grupo RBS 2010
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Top Five Brazilian Viral Campaigns by ProXXIma Magazine 2010
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Top Ten Brazilian Admirable Brands by Revista ProXXIma 2010
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Creative Work of The Year by AMPRO/GLOBES Awards 2010
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Super Brand Day by Portal Terra 2009
DUDA BORELLI
.ASSOCIATE CREATIVE DIRECTOR AND SENIOR CW.
ID TBWA > MUTATO WPP > PROBRASIL > FCB BRASIL > DRAFTLINE AMBEV > MUTATO WPP > FREELANCER
.ASSOCIATE CREATIVE DIRECTOR AND SENIOR CW.
ID TBWA > MUTATO WPP > PROBRASIL > FCB BRASIL > DRAFTLINE AMBEV > MUTATO WPP > FREELANCER
CHECK OUT MY LINKEDIN AND WRITE TO DUDABORELLI@GMAIL.COM
RECOGNITIONS
YEAR 2019
🚩 Honored to be selected as a member of the Gerety Awards Executive Jury. The Gerety Awards supports initiatives that champion diversity in the creative industries.
YEAR 2017
🚩 Only Brazilian selected for the Ver Para Ser - Programa de Mentoría y Empoderamiento de Mujeres, the Latin Amarican version of See it Be it of Cannes Lions Festival. Won a trip to ElDorado Festival in Bogota.
YEAR 2013
🚩 Nestlé Marketing Excellence Award for the local launch of KitKat. We became the number one KitKat fanpage in the world.
YEAR 2011
🚩 Best Campaign by Meio & Mensagem - Natura Plant’s Homenagem no Cinema.
🚩 Grand Prix Prêmio by MaxiMídia - Natura Plant’s Homenagem no Cinema.
YEAR 2009
🚩 Grand Prix Prêmio by MaxiMídia - Devassa bear’s launch campaign.
🚩 Top Five Viral Campaign by Revista ProXXIma - Devassa bear’s launch campaign.
🚩 Top Ten Brazilian Admirable Brands by Revista ProXXIma - Devassa bear’s launch campaign.
🚩 Latin-American Creative Award Competition by Portal Terra. Won a Trip to Cannes Lions Festival of Creativity 2010.
LIFELONG LEARNER
ABOUT ME
With 15 years of experience in advertising, branded content and communication, I’ve been selected as “one of most promising creative leaders in Latin America” by Cannes Lions’ Senta Slingerland. I'm interested in clients invested in making this a better world for all.
CHECK OUT MY RECOMMENDATION LETTERS WRITTEN BY GREAT AD PEOPLE
THANK YOU