MERCADO PAGO ︎
AGORA VAI!
We invited three amazing Bralizian artists, Xamã, Lia Clark and Bia Ferreira, to create a song that would inspire people to overcome their daily financial hardships. From breafing the artists to supervising the videoclip’s production, this job was very fun. At the time (March 2022), I was ACD at Mutato and was directing all digital campangins for Mercado Pago.
DUDA BORELLI
.ASSOCIATE CREATIVE DIRECTOR AND SENIOR CW.
ID TBWA > MUTATO WPP > PROBRASIL > FCB BRASIL > DRAFTLINE AMBEV > MUTATO WPP > FREELANCER
.ASSOCIATE CREATIVE DIRECTOR AND SENIOR CW.
ID TBWA > MUTATO WPP > PROBRASIL > FCB BRASIL > DRAFTLINE AMBEV > MUTATO WPP > FREELANCER
CHECK OUT MY LINKEDIN AND WRITE TO DUDABORELLI@GMAIL.COM
RECOGNITIONS
YEAR 2019
🚩 Honored to be selected as a member of the Gerety Awards Executive Jury. The Gerety Awards supports initiatives that champion diversity in the creative industries.
YEAR 2017
🚩 Only Brazilian selected for the Ver Para Ser - Programa de Mentoría y Empoderamiento de Mujeres, the Latin Amarican version of See it Be it of Cannes Lions Festival. Won a trip to ElDorado Festival in Bogota.
YEAR 2013
🚩 Nestlé Marketing Excellence Award for the local launch of KitKat. We became the number one KitKat fanpage in the world.
YEAR 2011
🚩 Best Campaign by Meio & Mensagem - Natura Plant’s Homenagem no Cinema.
🚩 Grand Prix Prêmio by MaxiMídia - Natura Plant’s Homenagem no Cinema.
YEAR 2009
🚩 Grand Prix Prêmio by MaxiMídia - Devassa bear’s launch campaign.
🚩 Top Five Viral Campaign by Revista ProXXIma - Devassa bear’s launch campaign.
🚩 Top Ten Brazilian Admirable Brands by Revista ProXXIma - Devassa bear’s launch campaign.
🚩 Latin-American Creative Award Competition by Portal Terra. Won a Trip to Cannes Lions Festival of Creativity 2010.
LIFELONG LEARNER
ABOUT ME
With 15 years of experience in advertising, branded content and communication, I’ve been selected as “one of most promising creative leaders in Latin America” by Cannes Lions’ Senta Slingerland. I'm interested in clients invested in making this a better world for all.
CHECK OUT MY RECOMMENDATION LETTERS WRITTEN BY GREAT AD PEOPLE
THANK YOU